Childe Eyewear
Art Direction
Campaign Photography
Campaign Videography
Childe Eyewear is a Byron Bay-based sunglasses brand founded by Jon Laurenson. Jon is well-versed in the sunglasses’ world, having originally founded Electric Visuals in the ‘90s. He started Childe Eyewear as a tribute to the artists, musicians, and activists who shape the Australian culture. Not only does each pair deliver an instant dose of rock and roll, the glasses are also crafted from pioneering Plant Based and Bio-Acetate materials that tread lightly on the planet.
Lousy! photographed both the Childe Bio and Childe Wilde range in two locations in Tasmania: the Glenorchy Arts and Sculpture Park (GASP) and the rolling hills of Oatlands. The concrete jungle of GASP provided an industrial look to compliment the angular shapes of the Childe Bio range. For the Childe Wilde range, we wanted the shapes of the sunglasses to speak for themselves, often opting for closeups and boosting the colours in post to accentuate the rock and roll vibe.