Established in 2009, Music Tasmania (MT) is the peak industry body representing Tasmania’s music sector. Music Tasmania exists to amplify the voices of musicians, festivals, technicians, and artists.

The music created in Tasmania is very much of the island. It has a unique DIY-ness and it is un-phased by popular trends and mainland fashions.

The organisation needed a rebrand to relate to its members on an artistic level. Our solution?

The two typefaces – MAXI by ABC Dinamo and Untitled Sans by Klim – typify MT as an organisation that represents a contemporary and expressive music scene: one typeface is expressive with odd glyphs, while the other is an elegant font designed to be unseen.

The ‘wave’ logomark situates the Music Tasmania brand at the intersection of sound and nature, as waves are found in topographical contour lines, water and air, as well as oscillation in sound.

The nine bands represent the nine Tasmanian Aboriginal nations, the Traditional Custodians of this land.

The brand colour palette was selected from Tasmanian flora – the hyper colours of waratahs, wattle, and apple-berries; and the muted blues and greens of the water and sky surrounding the island.